Travelex Money APP

Art Direction, Branding, Digital, Print, UI

Description

Launching Travelex Money App to the masses…

To encourage consumer tech media to report on the app and ultimately help drive downloads we need to start acting like a digital brand and presenting our content in a way that’s relevant to them. We want the creative to capture the attention of consumer tech influencers and encourage them to want to report on the Travelex Money App and ultimately help us to drive downloads. We want them to see it and think of Travelex as a credible tech brand that they should be reporting on. This was the first time Travelex had ever launched a app.

I was responsible overseeing the design of Travelex Money App including overall visual language, UI elements, illustrations and user flows with UX team and launching the product to market using channels such as paid media, social and crm.