SKY ARTS

Branding

Description

Sky Arts is the brand name for a group of art-oriented television channels offering 18 hours a day of programmes dedicated to highbrow arts, including theatrical performances, movies, documentaries and music (such as opera performances and classical and jazz sessions).

I  was asked to create the channel branding of Sky Arts, a new channel entirely dedicated to art. The request was to express an idea of “pervasive” art, with a graphic solution able to convey the message that art can be everywhere.

Skills

  • Channel Branding
  • Brand Guidelines
  • Logo Identity