RIBENA ICON BRAND D&AD WORKSHOP

Art Direction

Description

Staying true to the Ribena brand essence, I took a nostalgic approach that brought back the magic of the Ribena Icon brand through childhood memories.

 

The good old paper straw was made from a single strip of waxed paper wound in a spiral, to produce a narrow tube that was perfect for sucking up your Ribena whilst avoiding the dreaded purple smile effect, where the blackcurranty goodness stained the corners of your mouth when drinking straight from a glass. This was important if you didn’t want to incur the wrath of your Mum with her handkerchief with some spit on it…

 

Skills

  • Art Direction
  • Branding
  • Post Production
  • Copywriting