QUINTESSENTIALLY LIFESTYLE 24 hours a day, 365 days a year

Branding, Print


Quintessentially Lifestyle began life as a luxury concierge service (originally known as Quintessentially) available to each Member 24 hours a day, 365 days a year, and on hand to assist with any lifestyle requests.

From last minute restaurant reservations, holiday bookings and theatre and opera tickets, to access to clubs, parties and special events, Quintessentially Lifestyle quickly became the go-to service for any Londoner low on time but keen to enjoy the very best life had to offer.

Quintessentially wanted a new ad campaign in 2010 to capture how to ‘Live a Life of Luxury’ 24 hours a day, 365 days a year.

The campaign was based on a character who would generously give thousands of dollars to friends or strangers going through difficult times that she had seen in a local news story. She also bought rare art for over a million dollars a pop. Huguette, as it turns out, also had a thing for collecting antique dolls, and price was no object. She even bought cars for her nurse’s family and a new home for them when they outgrew their small apartment in New York City.


  • Art Direction
  • Post Production
  • Copywriting