Moonfruit launched a new TV ad, where it showcased four Moonfruit customers in their business environment, doing what they love to do. This was the beginning of a number of campaigns, which all sit under the key message, ‘turn your passion into a business online’.
The TV campaign run from mid-January through to the end of February. Following on from this, Moonfruit wanted to keep with the momentum and continue raising brand awareness through other media. The next major campaign was to run is the Tube Car Panel (TCP) campaign. This campaign was a medium-weight campaign (3,000 panels) running for 4 weeks (two in-charge periods).