CHANNEL 4 – SKINS

Art Direction, Branding, Digital

Description

Channel 4 drove positive word-of-mouth by building an online community through exclusive deals with key media partners, rather than relying on traditional TV and print ads.

A three-minute version of the party trailer achieved 250,000 unique views and more than 20,000 total friends signed up prior to the show, with around 5,000 of them posting the Skins banner as the background on their own profile.

It allowed viewers to watch videos of storylines that were yet to appear in the TV show, and communicate with characters through email, Facebook and Twitter.

Services

  • Identity & Brand Design
  • Post Production
  • UI Design
  • Social